Re-engagement on ActiveCampaign
Automated flow that tries to re-engage cold contacts on our lists before they are permanently deleted.
- Date
- Client
- Ikigai
- Automation
- Email marketing
- ActiveCampaign
Role: Digital marketing specialist
Summary
The goal of the project was to build a flow that tries to re-engage the cold contacts on our lists before they are permanently deleted.
Results
No users have entered the flow yet, but we expect a substantial part of the total audience to do so. The expected outcome is to recover less than 15% (most of these are old contacts that left the sales funnel years ago) and to clean out the rest, so we are not weighed down by contacts that are no longer useful.
Content
I built a classic automation that invites the user to interact, leveraging the quantity and quality of our content offering.