Mentisinazione.com
Market analysis and a new positioning to make the service more competitive.
- Date
- Client
- Mentisinazione.com
- Marketing strategy
- Market analysis
- Positioning
Role: Digital marketing specialist
Summary
The project involved a market analysis to reposition the service and make it more competitive.
Results
The analysis highlighted several issues that were preventing the project from taking off. Besides the analysis, a new positioning was developed that will help it stand out from competitors, together with new communication.
Content
The market analysis drew on several sources, including ISTAT (the Italian national statistics institute), which gave a fuller picture of the target’s demographics and spending power.
Specific analyses were then carried out on the most important competitors, which made it possible to calibrate the positioning and the way of communicating so as to be unique compared with the others.