Iriday.it
Reorganisation of the entire website of a management software product, for a more modern look and clearer information.
- Date
- Client
- Iride Progetti
- Marketing strategy
- Copywriting
- WordPress
- Google Ads
- Tag Manager
Role: Digital marketing specialist
Summary
The project involved reorganising the entire Iriday.it website to give it a new, more modern look and to make the information clearer. We worked with an external agency.
Results
The results were particularly clear in the time spent on the site and in the pages explored.
- +33% time per session
- +50% pages per session
- +30% leads
Content
Since this is management software, organising the information correctly is crucial: potential customers will come back several times during the buying process and will need to dig deeper as they go along.
For this reason, a graphic section of the modules that make up the whole suite was included, with dedicated detail pages for each area.
The landing page was structured to follow a logical flow, from the most important and complex modules to the simplest ones. This way, readers can easily find all the information they need.