Invader Games
My first experience as a digital marketing specialist: a strategy to bring our work to a wide audience.
- Date
- Client
- Invader Games
- Marketing strategy
- Analysis
- YouTube
- Social media
Role: Digital marketing specialist
Summary
This was my first experience as a digital marketing specialist. I worked on the marketing strategy to spread our work to a wide audience.
Results
We got interviews and millions of views on our YouTube channel, and we were hosted by Capcom in Japan.
Content
The main goal was to work with our PR specialist and social media manager to create content that would engage our community.
Anticipation for the remake of a historic game like Resident Evil 2 was high, and our strategy was to take players back, even if from a distance, to the game’s iconic locations.
We also looked for contacts with specialist press that would let us grow our organic reach over time.