Engagement tracking on ActiveCampaign
Engagement tracking system for the group's newsletter subscribers, to assess list quality and cut costs.
- Date
- Client
- Ikigai
- Automation
- Email marketing
- ActiveCampaign
Role: Digital marketing specialist
Summary
The goal of the project was to build an engagement tracking system for all subscribers of the group’s newsletters. The aim was to assess the quality of the list and clean it up to cut costs.
Results
Global monitoring of the audience’s “temperature”, which now allows the situation to be tracked precisely. Downgrading the subscription plan in the next billing cycle will save 50% of the tool’s cost.
Content
I built a classic automation that monitors users on the most critical lists using email opens in the last 30, 60 and 90 days as the criterion. If a user is inactive for more than 90 days, they are moved into the re-engagement automation.