Content creator for Iride Progetti
Production of content for the company blogs, both specialised and general, optimised for SEO.
- Date
- Client
- Iride Progetti
- Marketing strategy
- Copywriting
- SEO
- Blog
Role: Digital marketing specialist
Summary
I produce corporate content mainly for corporate blogs: one more specialised and one more general-audience.
Results
The results are mainly tied to keyword optimisation for SEO, especially for the keywords that matter most to the business.
Content
Content is split into specialised and general. The former is aimed at the product site (iriday.it) and is published in both Italian and English. Its main purpose is to explore topics related to manufacturing and to what an MES can do to make companies’ lives easier.
The other articles aim to attract more clicks through more general, less specialised topics. This way, more users can come into contact with Iride Progetti and discover what it offers.