Blog content repurposing agent
Internal tool built on Claude agents that repurposes company blog content for social media publishing.
- Date
- Client
- Ikigai
- Automation
- Claude
- Make
- Content marketing
Role: Digital marketing specialist
Summary
The goal of the project was to build an internal tool that would repurpose the content of our company blog and prepare it for social media publishing.
Results
- +50% man-hours saved
- +300% more content produced in the same amount of time
Content
The automation relies on several agents with different, narrowly scoped roles, to reduce loss of context and long interactions that make the output less accurate.
Content is picked up automatically from a Softr table and analysed by our Claude agents. Once all the content has been produced and reviewed, it can be written to a Notion table that acts as a bridge.
A second automation takes what has been written and turns it into something usable in the Canva templates we built, so it can be published easily.